What Are Cookies

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit our website. They help us provide you with a better experience by remembering your preferences, analyzing how you use our platform, and improving our services.

This Cookie Policy explains how Magic Ed ("we," "our," or "us") uses cookies and similar technologies on our NFT analytics platform and website.

Your Consent: By continuing to use our website and platform, you consent to our use of cookies as described in this policy.

Types of Cookies We Use

Essential Cookies

These cookies are necessary for our website and platform to function properly. They enable core functionality such as:

  • User authentication and account access
  • Security features and fraud prevention
  • Basic website navigation and functionality
  • Load balancing and performance optimization
  • Session management and state preservation
  • Shopping cart functionality for subscription management
  • Form submission and data validation
  • Error handling and system diagnostics
  • API authentication and access control
  • Cross-site request forgery protection

Legal Basis: These cookies are essential for providing our services and cannot be disabled.

Performance and Analytics Cookies

These cookies help us understand how visitors interact with our platform by collecting anonymous information about:

  • Pages visited and time spent on each page
  • User journey and navigation patterns
  • Error messages and technical issues
  • Platform performance and loading times
  • Feature usage and adoption rates
  • Search queries and results interaction
  • Device and browser compatibility data
  • Geographic usage patterns and trends
  • Conversion rates and user engagement metrics
  • A/B testing results and optimization data
  • Heat mapping and user interaction tracking
  • Mobile app usage and performance statistics

Purpose: To improve our platform's performance and user experience.

Functional Cookies

These cookies enable enhanced functionality and personalization, including:

  • Remembering your login credentials and preferences
  • Customizing dashboard layouts and settings
  • Storing your language and regional preferences
  • Maintaining your session state across pages
  • Saving your notification and alert preferences
  • Remembering your selected themes and display options
  • Storing your favorite collections and watchlists
  • Maintaining your search history and filters
  • Preserving your chart configurations and views

Purpose: To provide a more personalized and convenient user experience.

Security Cookies

These cookies help protect your account and our platform from security threats:

  • Detecting and preventing fraudulent activity
  • Monitoring for suspicious login attempts
  • Implementing multi-factor authentication
  • Protecting against cross-site request forgery attacks
  • Tracking failed authentication attempts
  • Identifying and blocking malicious traffic
  • Maintaining secure session tokens
  • Enforcing rate limiting and access controls
  • Logging security events and incidents
  • Validating user permissions and access rights
  • Preventing automated attacks and bot traffic

Purpose: To maintain the security and integrity of our platform.

Third-Party Cookies

We may use third-party services that set their own cookies on your device. These include:

Analytics Services

We use analytics services to understand how our platform is used and to improve our services. These services may collect:

  • Anonymous usage statistics and trends
  • Technical information about your device and browser
  • Aggregated performance metrics
  • User behavior patterns and preferences
  • Conversion tracking and funnel analysis
  • Geographic and demographic insights
  • Feature adoption and usage rates

Payment Processing

Our payment processors may use cookies to:

  • Process payments securely
  • Prevent fraudulent transactions
  • Comply with financial regulations
  • Maintain payment method preferences
  • Enable subscription management
  • Track billing and invoice history

Customer Support

Our customer support tools may use cookies to:

  • Provide live chat functionality
  • Track support ticket history
  • Improve support response times
  • Maintain conversation context
  • Enable file sharing and screen sharing
  • Collect feedback and satisfaction ratings

Managing Your Cookie Preferences

Browser Settings

You can control cookies through your browser settings. Most browsers allow you to:

  • View and delete existing cookies
  • Block cookies from specific websites
  • Block all cookies (may affect website functionality)
  • Set preferences for different types of cookies
  • Receive notifications when cookies are set
  • Configure automatic cookie deletion
  • Manage third-party cookie preferences
  • Enable or disable tracking protection
  • Set cookie expiration preferences
  • Configure privacy and security settings

Platform Settings

Within our platform, you can manage certain cookie preferences through your account settings. This includes:

  • Analytics and performance tracking preferences
  • Functional cookie settings
  • Notification and alert preferences
  • Marketing communication settings
  • Data sharing and privacy controls
  • Third-party integration preferences

Important Note: Disabling essential cookies may prevent you from accessing certain features of our platform or may cause the platform to function improperly.

Cookie Data Retention

Different types of cookies are stored for different periods:

  • Session Cookies: Deleted when you close your browser
  • Persistent Cookies: Stored for a specific period (typically 30 days to 2 years)
  • Security Cookies: May be stored for extended periods for fraud prevention
  • Analytics Cookies: Typically stored for 1-2 years for trend analysis
  • Functional Cookies: Stored based on user preferences (usually 6 months to 1 year)
  • Marketing Cookies: Generally stored for 30-90 days for campaign tracking
  • Performance Cookies: Retained for 6-12 months for optimization purposes
  • Third-Party Cookies: Retention periods vary by provider and purpose

We regularly review and delete unnecessary cookie data in accordance with our data retention policies.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. When we make changes, we will:

  • Update the "Last updated" date at the top of this policy
  • Notify you of significant changes through our platform
  • Provide you with an opportunity to review the updated policy
  • Send email notifications for material changes
  • Display prominent notices on our website
  • Allow you to adjust your cookie preferences
  • Provide clear information about what has changed

Your continued use of our platform after any changes indicates your acceptance of the updated Cookie Policy.

Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Location 51 Elmsdale Road, Liverpool L6 3AJ, UK